About Receiving the 'Best Business Initiative Sales Award' in the Bonsai and Potted Plant Business

The gardening and bonsai business division of TOUCHI INTERNATIONAL CORP. has received the "Best Business Initiative Sales Award" from the National Flower Export Expansion Council. This is in recognition of the project to invite new partners from Southeast Asia and the Middle East to bonsai and gardening production areas.

Overview of the Award

Our bonsai and gardening business received the "Best Business Initiative Sales Award" from the National Flower Export Expansion Council on July 31, 2020. This award recognizes businesses that have made significant contributions to the expansion of flower exports, and our "Project to Invite New Partners from Southeast Asia and the Middle East to Bonsai and Gardening Production Areas" was highly evaluated. With the support of JETRO (Japan External Trade Organization), this initiative to invite overseas partners to Japanese production areas and allow them to directly experience the quality and production techniques of gardening and bonsai was recognized as a groundbreaking business model for export expansion.

Commitment to the Bonsai Business

We position bonsai not merely as a product but as a "crystallization of Japanese culture" and strive to promote it. For overseas customers, we provide multilingual guidelines that clearly explain how to grow and enjoy bonsai, contributing to the global understanding of Japanese culture through bonsai.